Global Sales & Marketing
Off-plan sales during the construction period of new developments can be crucial to de-risk a project and provide an exit strategy. This is a specialist skill requiring intimate knowledge of how markets operate in different territories and is our main area of expertise.
Our team are experts in selling UK property to investors around the world and are ideally placed to market projects internationally across Europe, Asia, the Middle East, and Africa.
We have extensive experience and a proven track record in delivering sales on developments in London, major regional cities and secondary towns throughout the UK, in many cases setting new benchmarks for pricing and sales rate.
We create and implement bespoke sales and marketing strategies for each project to ensure a successful and timely exit for our clients,
Case Studies
The Pulse, London
This landmark regeneration project provided over 700 new build homes in Colindale, located in London Zone 4. Spread across 13 acres the scheme also included an apart-hotel, new NHS health facility and the refurbishment of Colindale tube station which sits within the site.
Developed by Fairview, we were instructed to market the first phase of 195 units off-plan and carried out an overseas sales campaign with launch events in 8 territories across Asia and the Middle East. Following the success of the first roadshow we subsequently repeated this for a second phase prior to the project being launched for sale locally in the UK.
The Glassworks, Nottingham
The scheme involved the refurbishment and conversion of an old industrial building in Nottingham city centre into a residential building comprising 27 apartments. Our client was a private developer experienced in similar projects.
All units were sold off-plan to investors during the build phase, predominantly to UK based purchasers who we targeted based on the price point, capital growth prospects and rental yields compared with those available for similar schemes in other regional cities.
Packington Square, London
A unique project in Zone 1 London involving the demolition and redevelopment of a 1960's estate to provide almost 800 new build houses and apartments in Islington next to the Regents Canal.
Developed by a joint venture partnership between The Hyde Group and Rydon, we were instructed to assist in selling the final phase of the scheme. The sales activity was focused on small seminars to avoid competing with the local marketing campaign and we successfully arranged for a consortium of private investors based in Hong Kong, Singapore and Japan to collectively purchase a number of units.