Our sales and marketing team has intimate and firsthand knowledge of selling UK property to investors around the world and are ideally placed to market your development internationally across Asia, the Middle East, Russia and Africa as well as throughout the UK.
The team has extensive experience and a proven track record in delivering sales representing major UK developers on schemes ranging from high end completed product to off-plan investments in locations across the country including Victoria, Westminster, Collindale, Richmond, Wimbledon, Bounds Green, Docklands, Clapham, Croydon, Fitzrovia,
Arnos Grove, Romford, Liverpool Manchester, Birmingham, Leeds and Sheffield. In many cases we have set new pricing benchmarks for the local areas.
We work closely with our clients to initially advise on feasibility, pricing and release strategy to maximise values across their schemes. We then create and implement bespoke sales and marketing strategies for each project and are able to deal with every facet from the branding, design and production of all marketing material through to the full sales campaign including launch events, exhibition roadshows and direct sales.
Over the last 20 years we have developed our own dedicated sales networks across the globe. Historically, our main markets have been in Asia – not only focused on the traditional sales centres such as Hong Kong and Singapore but other major cities too.
We have committed a great deal of resources to establishing sales channels in other destinations across the Far East, Middle East, Africa and Russia as well as some relatively untapped markets in the Far East such as Taiwan and Macau.
Off-plan investor sales can be valuable at an early stage of a scheme to de-risk a project and establish sales values whilst accelerating the development process. To secure sales in volume we cover a broad geographical area worldwide to target international investors as well as purchasers from the UK. This is a specialist market requiring dedicated knowledge of the nuances of different territories and is our main area of expertise.
The team were instructed by Fairview New Homes to market the first phase of their flagship development in Colindale, North London. This was a large-scale regeneration project with over 1,000 units across 13 acres, in addition to the complete renovation of Colindale underground station and a new public square.
The first phase comprised of 144 units to be sold off-plan two years before completion. Working with the developer we advised on the specification and pricing, created the branding, marketing brochure and collateral and then carried out a phased sales campaign over 12 months with a sales roadshow taking in Hong Kong, Singapore, China, Thailand, Malaysia, Macau, Taiwan, Dubai, Abu Dhabi, Oman, South Africa, Kenya, India, Russia and Nigeria
The Quant is an office-to-residential conversion scheme carried out under permitted development rights in the centre of Walthamstow, North London. With 50 units in total we were instructed to market the second phase of 24 units. The entire phase was sold within four weeks of launch with 90% sold to UK investors and record breaking £psf rates achieved for the area.
Bulk & Block Sales
For developers looking for an exit strategy we assist with block sales to institutional and private investors – either the sale of entire schemes or units in bulk. The team has carried out a number of transactions across the UK in both the residential and student accommodation sectors and can advise on the best disposal strategy which in many cases will involve approaching known investors with an off-market opportunity.
The Westminster Apartments
The Westminster Apartments is a boutique development of nine high specification luxury apartments in the heart of Westminster, SW1. With a total of 10,700 sqft of accommodation the block included two duplex apartments with stunning views of Big Ben, Westminster Abbey and the Palace of Westminster. The building was discreetly marketed to a selected number of known contacts and a private Hong Kong based investor was identified. An offer was negotiated, agreed and contracts exchanged prior to the building ever being taken to the open market.
The team were instructed to sell a student housing investment comprising 42 self-contained studio units being constructed above an existing office building in Newcastle.
We initially provided advice on deal structure and valuation, then through our contacts we agreed a sale to a Kuwati investor working with the private office of a Middle Eastern bank without taking the opportunity to the open market.